Local SEO entails increasing the visibility of your law firm website locally in the areas you serve. According to Google, half of the internet searches are looking for local information and especially when it comes to services. Also, search engines are more inclined to show local results based on where the searcher is located and keywords the use. Local SEO for law firms is therefore vital for the success of your business.
Our Local SEO process
We know the power of local SEO for businesses that have a local brick and mortar presence like law firms. With proper local SEO your business will get more leads and visits. To ensure a solid local presence, we use a multi-faceted approach with proven local SEO techniques to improve your performance for local searches. Here are some of the things we do;
Localized targeting – how do people in your locality search for businesses online? Local searches differ from one place to the other. Searchers can use the name of the city or town, street addresses, zip codes and other keywords to find businesses near them. Your content needs to contain important keywords that show search engines that you have a local presence.
Showing the link between your brick and mortar business and your online presence helps by providing additional trust signals for your business. When people connect your physical business with your online digital assets they trust you more.
Google My Business Optimization
– Local SEO for law firms cannot be complete without a Google My Business page optimization. Our GMB experts will help to optimize your page to the best so you can appear on the 3-pack. To ensure you are among the top we do more than just including the NAP details – name of your business, address and phone numbers. We also streamline the process of collecting reviews for your business which go a long way to build trust and your credibility online.
Online reputation management
– your online presence should endear trust and honesty because when choosing a law firm to work with, for many people trust is everything. We work together with your in-house team if you have one to respond to comments online and mitigate any negative views of your business. We know how to create and maintain a positive reputation that builds trust with potential customers.
Business citations – another very important aspect of local SEO for law firms that we do not overlook is business citations. For business citations we use quality websites and local directories to list your business and more so we use websites that are relevant to your niche. This way we get more local SEO benefits and enhance the trust of your website.
As a leading SEO company we know what works and what doesn’t work. We therefore get to work using our proven SEO strategies to bring you the results you need quickly.
If you are in the market for a SEO agency that can help with local SEO for law firms, we are it. Let us help you grow your business.