If you have a website for your law practice, then you should know by now that SEO marketing is important. So what entails the best SEO for lawyers to boost your website to the top rankings and get you more leads?
What entails the best SEO for lawyers?
Great content – You might have heard that content is king. If you really want to make an impact online with all your digital assets, then you need great content. As a lawyers, your content needs to be professional, empathetic and should also speak to your target audience in a way they can understand you.
If your audience is able to interact with your content and understand it, they are more likely to buy from you. When most people think of content, they only think blog posts and web pages. However, content goes beyond this. You can also use videos, images, infographics, gifs, memes, news articles and other types of content to communicate to your potential customers.
We have great SEO content creators with experience in the legal industry ready and able to write the best content for your digital assets. The content will be optimized using relevant keywords to rank in search engines.
Local SEO – Most legal practices serve people locally or nationally. Therefore, it makes more sense if your digital assets are easy to find locally in the jurisdictions that you serve. Trying to rank nationally when you do not serve at that scope yet would be a waste of time and resources.
The best SEO for lawyers therefore is majorly local SEO. Local keyword research should be done to discover the keywords your potential clients in your locality are using to find lawyer services online. Local SEO also entails other techniques such as GMB optimization, local directories and mentions of your business in authoritative local websites.
Link Building – Link building is another aspect of the best SEO for lawyers. Your website would take many years to rank without links. Why is this? Because search engines perceive links as endorsements and recommendations to your website from other websites.
Therefore, you need high quality links pointing to your website. High-quality links are those from websites that have a higher domain authority than yours, have real human traffic and those from relevant websites. Otherwise getting spammy links pointing to your website can do more harm than good.
Engaging, fast and responsive website – having all of the above when your website is not made properly might not be all that helpful. Visitors want to have the best user experience when they visit a website. Having a website that lags even for a second can cause visitors to go back to the search results and try another one.
The website should also make it easy for people to reach you. Your phone number should be displayed where people can easily see it and even make it easy to call on a click of a button while on mobile. Ensure also that the website has lead collection magnets to collect phone numbers and emails of potential customers.
Do not wait any longer. Hire our services and enjoy the best SEO for lawyers to grow your revenue online.